Contacts are the unique records derived from inbound leads.

It is comprised of 2 different set of records:

  • a contact which collects the unique personal data found in an inbound lead
  • a company which collects the unique company data found in an inbound lead

A contact can have a company.

A company can have multiple contacts connected with it.

Depending on your settings a contact will be purged after a period.

A contact can also be forgotten in accordance with GDPR and other rules.